В каталоге «Петровича» мы собрали честный и нужный набор для переезда. Чтобы поспать нормально, помыться не из тазика и приготовить завтрак не в миске той самой кошки.

Внутри — шесть разделов: база, кухня, хранение, стирка, уют и идеи, что подарить друзьям на новоселье, чтобы вас потом не вспоминали фразой: «Еще одна свечка? Понятно!».
В каталоге «Петровича» мы собрали честный и нужный набор для переезда. Чтобы поспать нормально, помыться не из тазика и приготовить завтрак не в миске той самой кошки.

Внутри — шесть разделов: база, кухня, хранение, стирка, уют и идеи, что подарить друзьям на новоселье, чтобы вас потом не вспоминали фразой: «Еще одна свечка? Понятно!».
Modern Yekaterinburg is a city where industrial neighborhoods sit alongside trendy bars, Constructivist architecture meets contemporary art, and the Urals' no-nonsense character coexists with a lively cultural scene. New restaurants and cafés are constantly opening, local brands are gaining attention, and the city’s festivals and creative projects are making a name for themselves across Russia. Whatever the season, there’s almost always something going on in Yekaterinburg.
The Choice editorial team, together with the team at Residence, has put together a guide to the places that are essential to understanding Yekaterinburg: from the Yeltsin Center and avant-garde architecture to traditional Russian shot bars, theaters, bathhouses, and some of the city’s best coffee shops.
В каталоге «Петровича» мы собрали честный и нужный набор для переезда. Чтобы поспать нормально, помыться не из тазика и приготовить завтрак не в миске той самой кошки.

Внутри — шесть разделов: база, кухня, хранение, стирка, уют и идеи, что подарить друзьям на новоселье, чтобы вас потом не вспоминали фразой: «Еще одна свечка? Понятно!».
Residence is a boutique hotel inside the Yeltsin Center and perhaps the most natural place to start exploring Yekaterinburg. Behind one door are quiet rooms; behind another, a museum dedicated to Russia’s first president, a bookstore, exhibitions, a cinema and one of the city’s main cultural hubs, where locals seem to hold half their meetings.

Mornings here usually start with breakfast at Engels 1991 or Sloyka. In the evening, you can catch a performance at the nearby Drama Theatre, including productions by Yekaterinburg playwright Vasily Sigarev, or take a walk through the city center. Before bed, enjoy panoramic views from your room, especially after sunset, when the lights come on across the river.
Residence itself is remarkably quiet. With just 12 rooms, the hotel offers a level of privacy that is rare in larger hotels. Minimalist interiors, soft lighting and large windows make it a good choice for travelers looking to escape the bustle of chain hotels.

And since you’re staying right inside the Yeltsin Center, you can go one step further and book the Presidential Suite. It offers generous space, artifacts connected to Boris Yeltsin’s life and, according to the hotel, the best view of Yekaterinburg.
В каталоге «Петровича» мы собрали честный и нужный набор для переезда. Чтобы поспать нормально, помыться не из тазика и приготовить завтрак не в миске той самой кошки.

Внутри — шесть разделов: база, кухня, хранение, стирка, уют и идеи, что подарить друзьям на новоселье, чтобы вас потом не вспоминали фразой: «Еще одна свечка? Понятно!».
Yeltsin Center
Address: Ulitsa Borisa Yel’tsina, 3 (ул. Бориса Ельцина, 3)

If you only have one evening in Yekaterinburg, you can easily spend it in and around the Yeltsin Center — and for a first visit, that may be all you need. Much of the city’s life comes together here: a museum, gallery, bookstore, cinema, coffee shops, restaurants, shops, a riverside promenade and even an herb garden.

It’s not just for tourists. Locals come here to work on their laptops, talk shop over coffee, meet before a theater performance or take a walk along the river. The Yeltsin Center captures Yekaterinburg’s character surprisingly well: businesslike, a little reserved and full of life.
Ural Constructivist Architecture

It’s hard to feel neutral about Constructivism. Some people struggle to see what makes it beautiful; others travel to Yekaterinburg specifically for its avant-garde architecture and spend hours walking around the city center, studying the geometry of its facades. Locals are used to the attention and are always happy to point out that Yekaterinburg is one of Russia’s most important centers of Constructivist architecture.
Many of the city’s best-known Constructivist buildings are within walking distance of one another, so you can easily see them in a single evening:
Chekists' Town
Address: Prospekt Lenina, 69
(пр. Ленина, 69)
A residential complex built in the 1930s that still looks like the set of a Soviet avant-garde film.

Iset Hotel
Address: Prospekt Lenina, 69/1
(пр. Ленина, 69/1)
One of the city’s most recognizable architectural landmarks. It was originally built as a dormitory for young NKVD employees and is currently closed to visitors.

House of Press
Address: Prospekt Lenina, 49
(пр. Ленина, 49)
This was once where the Urals' major newspapers were printed. Today, it is one of Yekaterinburg's main cultural venues.

The Comb House
Address: Prospekt Lenina, 52
(пр. Ленина, 52)
The building gets its unofficial nickname from the long projecting sections of its facade, which resemble the teeth of a comb.
Yes, the plaster is peeling in places, and some of the facades are far from pristine. But Ural Constructivism has never been about polished perfection. Its rough edges are part of the city’s character.
RCC Headquarters
Address: Ulitsa Gorkogo, 57 (ул. Горького, 57)

Even if you know little about the Russian Copper Company, its headquarters in central Yekaterinburg is hard to miss. Thanks to its unusual shape and golden facade, locals have nicknamed it the "Pineapple House."

The building was designed by Foster + Partners, the architectural firm behind Apple Park in California and the renovation of the Reichstag in Berlin. Against the backdrop of Yekaterinburg’s Constructivist architecture and sometimes austere cityscape, the headquarters looks strikingly futuristic.
Vysotskiy
Address: Ulitsa Malysheva, 51 (ул. Малышева, 51)

One of the best ways to understand the scale of Yekaterinburg is to visit the observation deck at Vysotskiy. From above, you can see just how varied the city is: Constructivist buildings stand alongside modern towers, business districts border green neighborhoods, and Soviet-era architecture stretches across the city.

The skyscraper itself is worth a closer look, too. It is one of the tallest buildings in the Urals and one of the best-known symbols of modern Yekaterinburg.
Keyboard Monument
Location: Iset River Embankment, near Ulitsa Gorkogo, 17 (ул. Горького, 17)

Right next to the "Pineapple House" is the Keyboard Monument. Huge concrete keys lie along the Iset River embankment, as if someone had accidentally dropped a giant computer keyboard onto the city. Yekaterinburg has a soft spot for unusual and slightly ironic public art, which is probably why the Keyboard Monument quickly became a local favorite.
White Tower
Address: Ulitsa Bakinskikh Komissarov, 2A (ул. Бакинских Комиссаров, 2а)

The White Tower takes you out of central Yekaterinburg to Uralmash, an industrial district where much of the city’s industrial history began.

Originally built as a water tower, the White Tower is now one of the main symbols of the Ural avant-garde and a landmark for architects and researchers.
Novo-Tikhvinsky Convent
Address: Ulitsa Zelyonaya Roshcha, 1 (ул. Зеленая Роща, 1)

After the city’s industrial districts and Constructivist architecture, the Novo-Tikhvinsky Convent offers a completely different side of Yekaterinburg. People come here for a walk even if they are not religious.

The garden is especially beautiful in summer: you can escape the city noise for a while, sit in the quiet and have lunch at the convent refectory.
Industrial Baby
Location: Verkh-Isetsky Pond Embankment, near Ulitsa Kirova, 40B (набережная Верх-Исетского пруда, ориентир — ул. Кирова, 40Б)

On the shore of Verkh-Isetsky Pond stands one of Yekaterinburg’s most unusual public artworks: Industrial Baby, a giant metal head overlooking the water.

The sculpture appeared here as part of the CHÖ public art program. Festivals are an essential part of Yekaterinburg’s cultural life: the city hosts Ural Music Night, Stenograffia and dozens of other events every year.
Boris Yeltsin Museum
Address: Ulitsa Borisa Yel’tsina, 3 (ул. Бориса Ельцина, 3)

Even if politics is not your main interest, the Boris Yeltsin Museum is well worth a visit. It is one of Russia’s most modern museums, with archival materials, multimedia exhibits and carefully designed interactive spaces. More importantly, it offers a way to better understand Yekaterinburg itself: a city shaped in many ways by the 1990s, private business and an active urban culture.

In 2017, the Boris Yeltsin Museum became the first museum in Russia to receive the Kenneth Hudson Prize as part of the European Museum of the Year Award.
Hermitage-Ural
Address: Ulitsa Vaynera, 11 (ул. Вайнера, 11)

During World War II, part of the State Hermitage Museum’s collection was evacuated to Yekaterinburg. Today, Hermitage-Ural brings together classical and avant-garde art and offers a quiet break from the busy city center.
Sverdlovsk Regional Museum of Local Lore
Address: Prospekt Lenina, 69/10 (пр. Ленина, 69/10)

The main reason to visit is the Shigir Idol, the world’s oldest known wooden sculpture, which is about twice as old as the Egyptian pyramids. Many visitors also come for the museum’s famous Constructivist staircase, where tourists with cameras have long stopped paying much attention to museum staff.
Museum of the Holy Royal Family
Address: Ulitsa Tolmacheva, 38 (ул. Толмачева, 38)

The Museum of the Holy Royal Family is located inside the Church on the Blood, built on the site of the former Ipatiev House, where Nicholas II and his family were executed in 1918. The story of the Romanov family remains an emotional and important part of Yekaterinburg’s history, so the museum is worth visiting not only for its exhibition, but also to better understand the city’s complex past.
UMMC Museum Complex
Address: Ulitsa Aleksandra Kozitsyna, 2 (ул. Александра Козицына, 2), Verkhnyaya Pyshma

The UMMC Museum Complex is located in the neighboring town of Verkhnyaya Pyshma. Spread across a vast site, it includes collections of vintage cars, aircraft, military vehicles and historic trains. You can easily spend an entire day here: the scale is impressive even for visitors who are not usually interested in engineering or machinery.
Ural Opera Ballet
Address: Prospekt Lenina, 46A (пр. Ленина, 46а)

Theater critics and discerning audiences travel to Yekaterinburg from across Russia for Ural Opera Ballet’s contemporary productions. We wish we could experience some of them for the first time again — operas such as Rigoletto and The Barber of Seville, and ballets including The Stone Flower, based on Pavel Bazhov’s tales, and The Little Humpbacked Horse.

Despite its reputation, the atmosphere is far from formal. During intermissions, people gather in the foyer with a glass of sparkling wine and talk about the performance. In Yekaterinburg, going to the theater has long been part of everyday city life.
Kolyada Theatre
Address: Prospekt Lenina, 97 (пр. Ленина, 97)

Kolyada Theatre is one of those places without which Yekaterinburg would be hard to imagine. Some people love it, others don’t quite get it, but the productions of playwright and director Nikolai Kolyada rarely leave anyone indifferent.

The theater itself feels a little like the apartment of a very creative person: carpets, old furniture, books and a touch of chaos. Many people also come for the famous irlandochka served at the café — coffee with whiskey that has become almost as much a part of the Kolyada Theatre ritual as the performances themselves.
Melodiya
Address: Ulitsa Pervomayskaya, 36 (ул. Первомайская, 36)

A local shot bar that has earned a loyal following. Stop by for one of the house-infused spirits and a döner — solid carb-loading before the night continues.

The bar is tiny, but on weekends it gets surprisingly loud: local musicians, influencers and other familiar faces from the city’s creative scene regularly take over the DJ booth. Melodiya is a good place to start a long night before moving on through the city center.
Samotsvet
Address: Ulitsa Malysheva, 29A (ул. Малышева, 29а)

It’s easier to say what you won’t find here. People come for dancing, conversations, performances, chess tournaments and lectures. The crowd is just as varied: earnest intellectuals, fashion obsessives and niche-culture regulars with moustaches and carabiners all seem to find their place here.

What to drink? Mint vodka, Riga Black Balsam and house infusions. If you’re hungry, order the mac and cheese — and definitely try the hot dog.
Televizor
Address: Ulitsa Radishcheva, 4 (ул. Радищева, 4)

A bar with a distinctly Ural character: sports on the screens, football and hockey memorabilia, retro game consoles and table football. Stop in for a quick shot before the next bar, or stay all evening arguing about the latest match.
Bio Shmio
Address: Ulitsa Malysheva, 61 (ул. Малышева, 61)

If beer isn’t your thing, stop for a glass at Bio Shmio, a wine bar near Chekists' Town and the Iset Hotel.

There’s a wide wine selection and a solid food menu with curry burgers and other snacks. It’s also easy to strike up a conversation with the owners at the bar — perhaps about their trips to small wineries in South Africa, Slovenia and France in search of lesser-known wines.
Nelson Sovin
Address: Ulitsa Malysheva, 21/4 (ул. Малышева, 21/4)

Nelson Sovin has long since become a local institution for anyone who likes good beer. People come in planning to have one quick drink before heading home and easily end up staying for the whole evening — especially when there’s an exhibition opening or a live concert.

The bar serves local cider, lambics and craft beer, along with cheese and pepper-crusted cured sausages. In summer, the terrace is an easy place to lose a few hours.
Shalom Shanghai
Address: Ulitsa 8 Marta, 4 (ул. 8 Марта, 4)

After a couple of cocktails and some street food at Kollektiv, head to Shalom Shanghai later in the evening. Expect glitter, music, dancing and a stylish but unpretentious crowd.

Under stone vaults and old brickwork, the venue hosts weekend parties, karaoke nights, live performances and DJ sets.
Kollektiv
Address: Ulitsa 8 Marta, 8G (ул. 8 Марта, 8г)

A supposedly secret bar that locals have known about for years, hidden behind a sign reading "Holiday Gifts" ("Подарки к праздникам"). If you like cocktails and good street food, it’s worth a stop. Try the Dieter Smash, a cocktail created right here.

At first, it may seem as though everyone already knows each other. To be fair, many of them do. But newcomers are welcome too. Take a seat at the bar and you may well leave with a few local recommendations for where to continue the night.
В каталоге «Петровича» мы собрали честный и нужный набор для переезда. Чтобы поспать нормально, помыться не из тазика и приготовить завтрак не в миске той самой кошки.

Внутри — шесть разделов: база, кухня, хранение, стирка, уют и идеи, что подарить друзьям на новоселье, чтобы вас потом не вспоминали фразой: «Еще одна свечка? Понятно!».
В каталоге «Петровича» мы собрали честный и нужный набор для переезда. Чтобы поспать нормально, помыться не из тазика и приготовить завтрак не в миске той самой кошки.

Внутри — шесть разделов: база, кухня, хранение, стирка, уют и идеи, что подарить друзьям на новоселье, чтобы вас потом не вспоминали фразой: «Еще одна свечка? Понятно!».
Espresso Season
Address: Ulitsa Gorkogo, 29 (ул. Горького, 29)

A coffee shop for those who take specialty coffee seriously. The small menu includes fried eggs, sweet potato pancakes, buckwheat porridge with Parmesan and a poached egg, as well as fresh pastries and unlimited filter coffee or tea.

In the mornings, you’ll find locals working on their laptops, meeting colleagues over coffee or simply taking their time before the day begins — a familiar scene in central Yekaterinburg.
Engels
Addresses:
Ulitsa Borisa Yel’tsina, 3 (ул. Бориса Ельцина, 3)
Prospekt Lenina, 46 (пр. Ленина, 46)
Ulitsa 8 Marta, 169 (ул. 8 Марта, 169)
Prospekt Lenina, 99 (пр. Ленина, 99)
Ulitsa Malysheva, 31/4 (ул. Малышева, 31/4)
Ulitsa Kuibysheva, 61 (ул. Куйбышева, 61)

For many locals, the day starts at Engels. The breakfast menu includes sweet and savory waffles, porridge, egg dishes and sandwiches on artisan bread. Our tip: the bestseller is the waffle with turkey and coleslaw.
Papa Carlo
Address: Ulitsa Borisa Yel’tsina, 3 (ул. Бориса Ельцина, 3)

Located in the atrium of the Yeltsin Center, Papa Carlo has long served as an informal coworking spot: people come here to meet friends or colleagues, work on their laptops and often stay for hours.

The coffee alone is worth a stop. The menu also includes desserts and full meals, while the drinks include unlimited filter coffee and a distinctive bitter cocoa.
В каталоге «Петровича» мы собрали честный и нужный набор для переезда. Чтобы поспать нормально, помыться не из тазика и приготовить завтрак не в миске той самой кошки.

Внутри — шесть разделов: база, кухня, хранение, стирка, уют и идеи, что подарить друзьям на новоселье, чтобы вас потом не вспоминали фразой: «Еще одна свечка? Понятно!».
Gorozhane
Address: Ulitsa Dobrolyubova, 6 (ул. Добролюбова, 6)

A modern gastro bistro in Yekaterinburg’s historic center with a simple name and an equally relaxed, urban atmosphere. It’s a good choice for a late breakfast, lunch with friends or a leisurely dinner.

Menu favorites include cabbage steak with Gorgonzola sauce, seafood pasta Yacht… Sail (Яхта… парус), and beef tartare with truffle stracciatella.
Gastroli
Address: Ulitsa 8 Marta, 4 (ул. 8 Марта, 4)

One of Yekaterinburg’s best-known restaurants, Gastroli has been a gathering place for the city’s creative crowd for years. The restaurant is set in a historic mansion, and the kitchen revolves around two ovens: one wood-fired and one charcoal. Meat and vegetables are grilled over charcoal, while bread and pizza are baked in the wood-fired oven, along with pastrami and fish.

From the menu, try the pasta with eggplant and stracciatella, the burger with onion marmalade, cheddar and bacon chips, or the Shalom Shanghai eggplant. Some dishes have been on the menu for ten years, since the restaurant first opened.
Neizvestny
Address: Ulitsa Chernyshevskogo, 8 (ул. Чернышевского, 8)

A bistro with a creative menu in the house where the family of sculptor Ernst Neizvestny once lived. The original wooden details have been preserved inside; in winter, there’s a wood-burning fireplace, while in summer the restaurant opens one of the city center’s coziest courtyards.

Come for the signature lasagna, fried olives with Parmesan mousse, lingonberry pie and the Unknown Dish (Неизвестное блюдо), a seasonal special that changes every two weeks.
Nigora
Addresses:
Ulitsa Kuibysheva, 55 (ул. Куйбышева, 55)
Ulitsa Lunacharskogo, 31 (ул. Луначарского, 31)

A Yekaterinburg classic for Uzbek food: plov, lagman, okroshka, samsa and shashlik. Inside, there are carpets and wooden benches, and the prices remain pleasantly affordable.

It’s an ideal lunch spot the day after a long night out. Expect noisy tables and a queue at the entrance at almost any time of day — that’s just how Nigora works. And yes, the food is worth it. One important detail: laptops aren’t allowed here.
В каталоге «Петровича» мы собрали честный и нужный набор для переезда. Чтобы поспать нормально, помыться не из тазика и приготовить завтрак не в миске той самой кошки.

Внутри — шесть разделов: база, кухня, хранение, стирка, уют и идеи, что подарить друзьям на новоселье, чтобы вас потом не вспоминали фразой: «Еще одна свечка? Понятно!».
Barboris
Address: Ulitsa Borisa Yel’tsina, 3 (ул. Бориса Ельцина, 3)

Located inside the Yeltsin Center, Barboris serves modern Russian cuisine and has one of the best views of the Iset River. It’s a good place for a long dinner after a walk through the city center or a theater performance.

Try the zucchini waffle with Parmesan, Ural stracciatella and red caviar; posikunchiki, small Ural pies, with Kamchatka crab and homemade sea buckthorn mayonnaise; goat slow-cooked in sour cream with young potatoes and rosemary; and dishes based on Naina Yeltsina’s family recipes, including pike dumplings, cabbage rolls in sour cream sauce and homemade cottage cheese cookies.
Sloyka
Address: Ulitsa Borisa Yel’tsina, 3 (ул. Бориса Ельцина, 3)

If you want to taste Yekaterinburg, start with Sloyka. The café is named after the legendary Sverdlovsk sloyka, a local pastry still made here according to the original 1968 recipe, without industrial additives or preservatives.

Beyond the pastry itself, the café introduces visitors to other local products: dairy products from Talitsa, Ural dumplings, Ryzhik sweets and dishes made with regional ingredients. It’s also a good place to have coffee by the panoramic windows overlooking the city.
Bolshoy Gruzinskiy
Address: Olimpiyskaya Naberezhnaya, 7 (Олимпийская набережная, 7)

Yekaterinburg has always had a soft spot for Georgian restaurants, and Bolshoy Gruzinskiy is one of the city’s most popular. It’s also the largest Georgian restaurant in Yekaterinburg, with long tables, plenty of people and dinners that tend to last longer than planned.

Order the khinkali, Adjarian khachapuri, shashlik and Georgian house wine. Leaving hungry is simply not part of the plan — and neither, perhaps, is leaving completely sober.
Troekurov
Address: Ulitsa Malysheva, 137 (ул. Малышева, 137)

A Russian restaurant that has long been a Yekaterinburg classic. Guests come for Siberian fish, Ural ingredients and a slightly more formal dining experience — white tablecloths and waiters in white gloves included.

The menu takes inspiration from pre-revolutionary Russian cuisine: muksun stroganina with tomato sauce, Verkhoturye-style shanezhka with mashed potatoes, Ural dumplings and roe deer with mushrooms and cherry sauce.
Golubchik
Address: Ulitsa Gorkogo, 49 (ул. Горького, 49)

A Russian restaurant located in the former house of merchant Sapozhnikov. The interior combines decorative details with a contemporary take on traditional church-inspired aesthetics.

The menu includes cod liver salad with pike roe, oven-baked cabbage rolls, borscht with beef cheeks and a schnitzel the size of a pizza box — seriously. There are also house pickles and plenty more to choose from.
В каталоге «Петровича» мы собрали честный и нужный набор для переезда. Чтобы поспать нормально, помыться не из тазика и приготовить завтрак не в миске той самой кошки.

Внутри — шесть разделов: база, кухня, хранение, стирка, уют и идеи, что подарить друзьям на новоселье, чтобы вас потом не вспоминали фразой: «Еще одна свечка? Понятно!».
RCC Pilates
Address: Olimpiyskaya Naberezhnaya, 5 (Олимпийская набережная, 5)

One of the city’s most beautiful Pilates studios, with minimalist interiors, large windows and a highly personalized approach to training. It is popular with Yekaterinburg’s creative and business communities.
Reforma
Address: Ulitsa Borisa Yel’tsina, 3 (ул. Бориса Ельцина, 3)

A modern fitness space inside the Yeltsin Center, where locals come for workouts, massages and recovery. Alongside traditional cardio equipment, there is a cycling studio with augmented reality technology and saunas with panoramic views of Yekaterinburg.
Sanduny Ural
Address: Ulitsa Kuybysheva, 42B (ул. Куйбышева, 42б)

A large traditional bathhouse for those who enjoy the classic Russian banya ritual: hot steam, veniki — bundles of birch or oak branches used during steaming — and long conversations after the steam room. Both men’s and women’s sections are open regularly.

In Yekaterinburg, banya has long been part of everyday city culture, not just a way to warm up in winter. The food is worth trying too: borscht, dumplings, fish dishes and a taiga-inspired dessert.
RCC Padel
Address: Ulitsa Bolshakova, 90 (ул. Большакова, 90)

Padel has become something of a local obsession in Yekaterinburg in recent years, and RCC Padel is where many of the city’s players gather. Even if you’ve never held a racket before, it’s worth stopping by to see what the local padel scene looks like.
Kosmos Bani
Address: Ulitsa Dzerzhinskogo, 2 (ул. Дзержинского, 2)

A modern men’s bathhouse in central Yekaterinburg with its own restaurant. Every hour, guests can join group steam sessions with aromatic herbs from different regions of Russia.

For a more private experience, there are individual steam rituals with temperature, humidity and veniki tailored to each guest.
Piotrovsky
Address: Ulitsa Borisa Yel’tsina, 3 (ул. Бориса Ельцина, 3)

A beloved local bookstore and a good place to pick up books about Constructivism, the Urals and Yekaterinburg. And don’t forget to look for books by Alexey Ivanov.
Yel
Address: Ulitsa Borisa Yel’tsina, 3 (ул. Бориса Ельцина, 3)

A shop featuring local brands, jewelry, ceramics and souvenirs you’ll actually want to take home. You’ll find teas, jams and gift sets made with local berries, mushrooms and herbs, along with pieces that reflect Yekaterinburg’s style: modern, creative and a little rugged.
EZhK Mayonnaise

Mayonnaise can be a city souvenir too. Locals have a special relationship with EZhK — ask anyone here which mayonnaise is best, and you won't get an argument. You can find it in almost any grocery store.
Check Ya Head
Address: Ulitsa Kuybysheva, 55 (ул. Куйбышева, 55)

Check Ya Head makes hats, scarves and accessories featuring Yekaterinburg symbols, including patterns inspired by the Keyboard Monument, the Iset Hotel and other recognizable city landmarks.
Local Fashion

Yekaterinburg is one of Russia’s main centers of independent fashion. Ural brands are known across the country for their conceptual minimalism, quality materials and attention to detail.

Some of the key local brands and stores:

USHATÁVA
Address: Ulitsa Khokhryakova, 41 (ул. Хохрякова, 41)

12Storeez
Address: Ulitsa Sakko i Vantsetti, 74 (ул. Сакко и Ванцетти, 74)

Avgvst
Address: Ulitsa Malysheva, 21/4 (ул. Малышева, 21/4)

GOLD APPLE
Address: Ulitsa Malysheva, 71 (ул. Малышева, 71)

Moonswoon
Address: Ulitsa Khokhryakova, 48 (ул. Хохрякова, 48)
Smak Buns

For many locals, Smak buns are a nostalgic taste of Yekaterinburg. Our advice: buy several at once — they disappear quickly. You can find them in almost any grocery store.
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Translated from the Russian by Varvara Shkiria.
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